In a perfect world, the first design would be the perfect design. Users would love it, easily interact with it, and there would be no need for changes. Unfortunately, that rarely happens, if ever. That’s why user testing is important.

There’s a reason marketers create specific landing pages for specific campaigns, and it’s because they focus on a single topic, product or action converts better than a page with lots of different CTAs.

Whether you are a hobbyist strolling a new city, a travel blogger looking to share spectacular sights with your readers, or a professional photographer looking for a new niche, the architecture around us all the time is an exciting and varied subject.

The cool thing about adding some creativity into your images is that you can do it to any genre or type of photography.